Untangle a Life campaign
The Vision
1. Campaign design
Created a multi-touchpoint campaign targeting Millennials and Gen Z, using bold campaign graphics across posters, billboards, and flyers, alongside an experiential stunt where the public had to ‘escape the net,’ effectively delivering the core campaign message in an engaging way.
2. Poster/ flyer/ billboard design
Designed a series of impactful graphic materials combining bold typography to convey the main campaign message (the impact of ocean plastic on marine life); and imagery of tangled phone cases to communicate the brand mission in a more accessible way.
The Untangle a Life campaign is a hypothetical campaign for a phone case company made from recycled finishing nets.
The main campaign aim was to communicate the negative environmental impact of plastic on marine life, evoking emotion in the consumer
and spreading awareness; while supporting the brand’s mission of providing sustainable cases made from recycled ocean plastic.
Skills
Experiential stunt
